For me, Earl’s is a lot like Sony.
When you buy a Sony product, you aren’t necessarily getting a better product. You will probably get a fine piece of electronics, but you are paying extra for the advertising.
With Earl’s, the food is quite a bit overpriced. They are somewhat more subtle with their advertising though. I don’t recall ever seeing a commercial for them. Their advertising is via gorgeous waitresses. They only seem to hire the drop-dead beautiful. (Unless you accidentally get the table being served by the owner’s daughter.) But the food isn’t any better, and the girls want nothing to do with you after you’ve given them their tip.
Other restaurants have a more economical bait-and-switch approach. They hire one drop-dead beautiful woman, then have her work as the hostess. So when you go to the restaurant, the first thing you see is this beauty, but then when you sit down, you find yourself interacting with something that may have crawled out of the sewer.
I suppose what is most annoying is that as a man I will fall for it every time.